Privacy Policy

This Privacy Policy explains how Alta Persona ("we", "us") collects, uses, and protects your personal data when you visit this website or get in touch with us.

Who we are

Alta Persona is a UK-based brand and marketing strategy consultancy, operated by Emma Dagless as a sole trader and based in Oxford, UK. We are the data controller for the personal data described in this policy. You can contact us at enquiries@altapersona.co.uk.

What we collect

When you contact us through our enquiry form or by email, we collect the personal data you provide — typically your name, company name, and the details of your enquiry. We do not collect payment or financial information through this website.

How we use it

We use this information to respond to your enquiry and discuss a potential engagement. We process it on the basis of our legitimate interest in operating and growing our business, and, where relevant, to take steps you've requested before entering into a contract with us.

Who we share it with

We do not sell or share your personal data with third parties for their own marketing purposes. We use service providers to run this website and handle enquiries — including the platform this site is built and hosted on — and your data may be processed by them, potentially outside the UK or European Economic Area, under their own security and data protection safeguards.

How long we keep it

We keep enquiry details only for as long as reasonably necessary. If an enquiry doesn't lead to a client relationship, we typically delete the details within 12 months. If you become a client, we retain relevant records for the duration of the engagement and afterwards as needed to meet our legal and tax obligations, typically up to six years.

Cookies

This website uses cookies. See our Cookie Policy for details on what we use and how to manage them.

Your rights

Under UK data protection law, you have the right to ask us for access to, correction of, or deletion of your personal data, to restrict or object to our processing of it, and to request it in a portable format. To exercise any of these rights, contact us at enquiries@altapersona.co.uk. You also have the right to complain to the UK Information Commissioner's Office ( ico.org.uk) if you believe we've mishandled your data.

Changes to this policy

We may update this policy from time to time. The current version will always be available on this page.

Contact

Questions about this policy can be sent to enquiries@altapersona.co.uk.

Last updated: 14th September 2026.