Privacy policy.

Alta Persona ("we", "us", "our") is a brand consultancy registered in England and Wales. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller of the personal data described in this policy. You can contact us at hello@altapersona.co.uk.

We collect personal data when you:

• Contact us by email, telephone or via our website forms.
• Engage us to deliver consultancy services.
• Subscribe to our newsletter or marketing communications.
• Visit our website (technical and analytics data).

The data may include your name, business email address, company, role, the content of your enquiry, and standard log data such as IP address, browser type and pages visited.

We process your personal data to:

• Respond to enquiries and provide our consultancy services (legitimate interests and performance of a contract).
• Manage client relationships, billing and accounting (contractual and legal obligations).
• Send marketing communications where you have opted in (consent).
• Improve our website and services (legitimate interests).
• Comply with applicable laws and regulations (legal obligation).

We do not sell your personal data. We share it only with trusted service providers who help us run our business — for example hosting, email, analytics and accounting providers — under appropriate contractual protections. We may also disclose data where required by law or to protect our rights.

Some of our providers are located outside the UK. Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

We retain personal data only for as long as is necessary for the purposes set out above, including to satisfy legal, accounting or reporting requirements. Client project records are typically held for seven years after the end of the engagement.

Under the UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data in certain circumstances.
• Object to or restrict processing.
• Request portability of data you have provided to us.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email hello@altapersona.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Our website uses a small number of strictly necessary cookies to function correctly, and may use analytics cookies to understand how visitors use the site. You can control cookies through your browser settings.

We may update this policy from time to time. The latest version will always be available on this page with the date it was last revised.