Meridian Capital
FINANCIAL SERVICES
Repositioned a mid-market lender into a category-defining capital partner.
Closed Series B six months after relaunch
Brand & Marketing Strategy
We build brands
that define industries.
Alta Persona is a strategic consultancy helping ambitious companies clarify their identity, sharpen their message, and accelerate growth.
WHAT WE BELIEVE
Too many brands are treated as marketing assets rather than as the operating system of a company. We work the other way around — strategy first, expression second, both inseparable.
We are a thirty-person firm based in London, serving founders, boards, and CMOs who want to be considered the definitive answer in their category. We are independent by design and intend to stay that way.
Every engagement is led by a partner and staffed with senior people only — no juniors learning on your time. Most clients begin with one discipline and grow into the others as the work compounds.
WHAT WE DO
Three disciplines, one practice.
01
Brand Strategy
We define who you are, who you are for, and the territory you intend to own. The output is a brand platform your entire organisation can build from.
02
Marketing Strategy
We translate your brand into a marketing operating system — channels, campaigns, and content arcs that compound rather than reset every quarter.
03
Growth Strategy
We sit alongside your commercial team to build go-to-market motions, pricing, and funnel mechanics that turn brand demand into durable revenue.
SELECTED WORK
Work we are proud to sign.
Onyx Health
HEALTH & LIFE SCIENCES
Took a regional clinical group to nationally recognised consumer health brand.
Direct-to-consumer revenue grew 3.1x year on year
BY THE NUMBERS
12+
YEARS OF PRACTICE
200+
BRANDS ELEVATED
94%
CLIENT RETENTION RATE
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