A firm built on conviction.
Alta Persona was founded in 2013 on a quiet frustration: too many brands were being treated as marketing assets rather than as the operating system of a company. We set out to build a practice that worked the other way around — strategy first, expression second, both inseparable.
Today we are a thirty-person firm with studios in London and New York, serving founders, boards, and CMOs who want to be considered the definitive answer in their category. We are independent by design and intend to stay that way.
Clarity before craft
Beautiful work without a sharp idea is decoration. We earn the right to design by first earning the right to a point of view.
Strategy as a contact sport
We sit inside boardrooms, not above them. Our best work happens when we are close enough to the business to feel the weight of every decision.
Built to outlast trends
We design brand systems that compound over years, not quarters. If it will not survive a leadership change or a category shift, we do not ship it.
Honest with the work
We tell clients what they need to hear, not what is easiest to sell. The relationships that matter most are the ones where the truth is welcome.
Senior partners on every engagement.
Previously head of brand at two FTSE 100 companies. Eleanor leads positioning and narrative work across the firm.
Twenty years building go-to-market engines for B2B and consumer brands across EMEA and North America.
Editorial designer turned brand systems lead. Yuki is responsible for the visual integrity of every engagement.
Behavioural scientist by training. Adaeze runs the qualitative and quantitative work that grounds our strategy.
- 2013Alta Persona founded in London as a two-person strategy studio.
- 2016Opened New York studio to serve North American clients.
- 2019Recognised as a Top 50 independent consultancy by Campaign.
- 2022Launched the Growth practice, expanding beyond brand strategy.
- 2025Crossed 200 client engagements across four continents.